LCS

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Nike
Stronger With Support

For the launch of Nike's Fe/Nom sports bra we created a film about how the sports bra helps women and girls immerse themselves in the sports they love, as part of a wider Nike campaign to encourage young women and girls’ participation in sport.

We worked with Nike in scripting footballer and campaigner Eartha Pond, dancer Princess K and Olympic gymnasts Ellie and Becky Downie and commissioned Camille Summers-Valli to direct video and stills and Somesuch to produce. The film was displayed in the window of Nike’s flagship store in London and published on Nike channels.

Client

Nike

Director

Camille Summers-Valli

Production

Somesuch

Services

Creative Direction